BMS is retiring our well-used leaf logo for a new custom-designed logo and color scheme. Parent Luke Frydenger of Wilding, Inc. worked with staff to design a logo that would be unique to the school, hint at our name and love of the natural world, and would catch the eye. The stylized B will replace the old logo, and we will be ordering new t-shirts and other BMS merchandise. Keep your eye out for the order forms! And remember…all of your current shirts and such will be extra-special someday, featuring the “vintage logo” of the past!
Celebrate the new look with us as you see the new logo appear on flyers, event signage, t-shirts, and more. The old logo might make some appearances on reused materials for a while, too, as we conserve resources.
This project has been a great example of how fortunate BMS is to collaborate with an amazing parent community to continue to grow and thrive as an organization. It takes a village! For the logo design, we owe a big thank you to Luke Frydenger and Wilding, Inc. for their time, creativity, and patience working with us on the project! A little more about Luke’s business: Wilding is a brand incubator and creative studio that partners with companies across aerospace, consumer products, food, and technology. Drawing on experience leading digital campaigns for Fortune 500 companies like Estée Lauder, Starbucks, JPMorgan Chase, and Porsche, Wilding delivers end-to-end support from strategy and branding to UI/UX design and product development. We help ventures at every stage shape their story, build transformative experiences, and scale for the future. BMS was certainly fortunate to benefit from such expertise!
